What is Google My Business and why should you care?
Find out why your listing on Google My Business (GMB) is so important to your business
Are you a small or a medium business owner in need of more exposure? Do you have questions on how Google My Business could benefit you apart from social media? Our team of digital experts at Triangle MENA will give you a full and complete overview on how this business weapon can help your company grow.
So, What Exactly Is Google My Business?
As the name implies, Google My Business is your business profile on Google. It is a free and simple tool for businesses to grow their online presence on Google, including Google Search and Google Maps. Listing your business on Google Maps places you online in front of anyone looking for the services or products that you provide. Adding a description, contact details, reviews, customer pictures, and ratings will make your business stand out beautifully.
In this blog, we will outline a list of features detailing the multiple advantages of this handy tool to help you optimize your business presence online.
Contains The Most Popular Navigation App:
It is no secret that Google Maps is the most reliable navigation app not only for personal usage but for your business as well. According to new survey data, 67% of smartphone owners use Google Maps, making it the world’s favorite navigation app today. The entire goal of using Google Maps for business is to make your business easier to find. Showing up on Google Maps gives your business significant exposure. It supplies your brand with a notable placement in local search engine results. It can also alert users to your presence in the area when they’re using the app, and can even offer helpful directions to your premises. Who wouldn’t want that?
Increases Your Exposure:
Over 50% of consumers search for local businesses online. 75% of these consumers go to the biggest search engine in the world: Google. Your Google My Business listing will ensure that these consumers are able to find the products or services that you provide. When you verify your business on Google and optimize your profile, you would definitely add your business visibility changes in the search results and stand out from your competitors.
Generates Good Reviews:
Your Google My Business (GMB) listing also happens to be a platform for effective and free ads: your google ratings and reviews. These reviews happen to be a deciding factor for 90% of customers. Most customers are always happy to leave a good review if they are satisfied with your products or services. Reviews are essentially a form of online social fact. Research from Think with Google shows that 88% of consumers trust online reviews as much as recommendations from friends and family.
Serves As A Powerful Marketing Tool For Your Business:
Google My Business allows you to engage with your customers and empower your online reputation. Businesses that engage with reviews regularly are also viewed as more credible by the search engine. Google’s aim is to provide users with valuable suggestions by prioritizing trustworthy businesses in search results. You can also boost your SEO by carefully editing your responses and using specific keywords and common search phrases.
Helps You Win Over Large Business Corporations:
Yes, you read it right. One of the many benefits of claiming your listing is that you can often win over large businesses in the search results. Why? Because Google always gives preference to the location someone is actually searching from. This applies to both desktop and mobile searches. In other words, you might appear higher on the search results because you’re geographically more relevant to the searching user. Thus, it is a boost for your local SEO. Besides, the snippet of Google Maps says it all: “ Find local businesses, view maps and get driving directions in Google Maps”
Wanna get started or need more information on listing your business on Google? Is your GMB listing already verified and you wish to optimize it? Now is the time to Reach out and take your company to the next level.