Saudi’s Broadcasting Authority Launches AI Powered Digital Platforms

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Triangle MENA has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom.

The Beirut based creative agency provided a variety of services to piece SBC together, including website design, development, hosting, security, SEO, and more. It also employed its self-developed Artificial Intelligence (AI) CMS platform, called ‘e-xagon’. Triangle’s CMS technology boasts advanced AI features and operates upon complex algorithms.

SBC, a TV Channel that offers the KSA audience local to regional varied content, and Shashatcom, an on-demand video platform that delivers a wide array of entertainment content (including Ramadan shows), were launched for commercial use on the first of the holy month of Ramadan. Both platforms were developed and deployed in a record-time of 2 weeks.

Triangle MENA & ITWorksMe, a technology company that provides innovative video solutions collaborated on the second project – Shashatcom. Triangle integrated its CMS platform with ITWorksMe’s innovative VOD platform, ‘KwikMotion’ offering an advanced back-end, while maintaining a user-friendly online experience. ‘KwikMotion’ has gained a wide popularity in the regional market, given its progressive technology and impeccable delivery. According to Triangle, it is now used by almost 80 percent of the region’s broadcasters, such as LBC, MTV in Lebanon, Rotana, Sharjah Media Group, Kuwait National TV and radio stations, Hawas TV, to name a few.

“Working on these two projects for the Saudi Broadcasting Authority was in no doubt a quid-pro-quo opportunity. We were able to further expand our market-reach and presence in the MENA market. On the other hand, we offered the KSA institution a competitive package; from services diversification to a 24/7 dedicated technical-support team. However, our strongest attribute resided in the definitive understanding of the company’s persona, cultural facets as well as the type of content that’s being broadcasted to its [Saudi Broadcasting Authority] respective community,” said Nadim Bou Yazbeck, Managing Director, Triangle MENA.

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