Learn more about SEO & Find out how you can use it to boost your website ranking in SERP
Where is your website traffic coming from? If you want people to find you through a Google search, search engine optimization (SEO) should be the first thing on your agenda.
In this article, we will explain why SEO is essential for your business and give you tips on how to improve your position on the search engine results page (SERP).
So, What Is SEO?
SEO stands for search engine optimization. It is the process of optimizing your web pages and content in a way that improves your site’s ranking on the search results listing in the unpaid – also known as organic – section, when searching for a certain keyword. So basically, If you want a popular search engine like Google to include you in their top results when someone is looking for something you offer, SEO is your go-to magic tool.
Today, more than 70% of users rely on search engines like Google to help them find what they’re looking for in all topics and industries. No matter what your business is, your prospects are probably searching for products or services like yours online.
That’s not all. A recent study shows that the first five organic search results get 68% of all the clicks.
These 2 facts alone are more than enough to highlight the importance of SEO, and why showing up on the front page of Google can be a decisive indicator for your business success. It will help you boost your credibility, earn more traffic, and improve your online visibility.
In what comes next, we will present a small list of factors that affect SEO ranking.
Enhance your website’s user experience UX
It’s pretty simple: UX plays a huge role in SEO. If you wish to excel at SEO, you need to make sure your UX is on point. Both UX and SEO are linked and share the same goal: providing users with the best experience.
The more attractive and optimized your website is for users, the more traffic and returning visits you will gain.
Make sure you have high-quality content
Today, website content is one of the most influential SEO factors. When you provide useful and relevant information for users with high-quality content, you will increase traffic and rank higher in SERP ( Search Engine Results Pages). In order to provide your users with proper high-quality content, you need to keep your content fresh, keyword-rich and mobile-optimized with helpful links to additional internal and external content. This will keep your target audience interested and will give them a reason to come back.
This leads to improving your dwell time, which also happens to impact your SEO ranking. In brief, dwell time is measured by the time people spend on your website per visit.
Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve the SEO ranking of your website in Google.
On another note, highly useful content can also lead users to bookmark your content on Google Chrome, the most popular browser in the world. This will also boost your SEO ranking.
Get high-quality backlinks
Backlinks are hyperlinks on one website that take the user to another site once clicked. An “outbound link” is for the website that links out, while an “inbound link” is for the website that receives the link.
Backlinks and SEO go together like peas and carrots. They manifest a sign of trust and credibility for your website. When one website links to another, it implies that the content is noteworthy. This is a major ranking factor for Search engines like Google.
Your goal here is to create links to relevant posts and pages that compliment your content.
Improve your page loading speed
At Google, user experience is a priority. For instance, If your page loading speed is too slow, users won’t return to your site and Google’s algorithm will recognize it. This will have a negative impact on your search ranking. In 2018, Google announced the “speed update”, a new ranking algorithm designed for mobile search. This proves again that page speed is a direct ranking factor. So always make sure that your site is as fast as possible.
On this note, our team at TriangleMena can provide you with PageSpeed Insights and help you apply them to get back in the race in no time and enhance your visitors’ satisfaction levels.
Clean up Any Broken Links
Search engines perceive links as a vote for a website’s quality. As a result, when you have broken links, your website value will decrease from the search engines’ perspective and your SEO ranking will be crushed. So make sure to audit your site for broken pages. To do that, you can use a tool like BrokenLinkCheck or Dead Link Checker
Optimize your images
Images are not only great for your site in terms of visual content. They can play a big role on the SEO front. How? Through image optimization, which is related to:
- File format and size: make sure to resize or compress your images, since large images tend to slow page loading time.
- Smart image description: The relevancy of your website for search engines is not limited to the keywords you use in your content. Google cannot see images, but it can understand the subject matter of your image through “alt text” or “alt tag” since it allows it to You can also use keywords that provide contextual relevance to your page in the title of your images as well as the caption or description.
Shape your content with header tags
No one enjoys reading a dull block of words. Not even search engines. Headers are a powerful formatting tool that makes your content look more structured and appealing for your visitors. Running your site on WordPress also allows you to change headings easily. We recommend H1 and H2 header tags. As a result, headers make your website more enjoyable to browse and improve the user experience. This is a guaranteed bonus for your SEO ranking.
Apply Local Search Optimization
Local SEO is important especially for people who are searching for businesses and places near them. If you wish to increase your chances of having your business show up in relevant local searches, make sure to apply these steps:
- set up an account on Google My Business (GMB)
- Include a location in your keywords
- Enhance your online reputation management through good reviews and ratings
This will keep you ahead of your competitors, especially if you’re a small business.
Optimize Your Content For Voice Search
According to a survey from Adobe, Nearly 50% of consumers use voice search for general web searches. Consumers continue to embrace voice as a method to engage their devices and the Internet.
This percentage is bound to increase in the future since voice usage is growing. Not only it saves time, but it also improves their quality of life. Your goal here is to make sure those voice searchers find your business. You can achieve when you:
- Make your content scannable and easy to read.
- Include full reasonable voice search phrases in a natural conversational style into your website content, instead of single keywords.
This is only the tip of the iceberg of what our SEO experts can offer you at Triangle MENA. Make your smart move now and contact us to help you revamp your website with the latest SEO hacks.