As social media is becoming a bigger and bigger deal in the world of marketing, it is important to stay up with the trends. I’d like to explore some of these trends, and discuss why and how they are happening.
The internet is a fast paced place. New social media platforms are battling each other over the immediacy of their posts. Take Snapchat for example, they allow their users to take instant video and share it in the push of a button. This tendency towards more immediate information is very important to users who want to advertise their brand on social media. They can forget about scheduling posts ahead of time on facebook, and say hello to a much more live and interactive style of posts.
Following the trend for immediacy, there is a certain feature that we have been seeing a lot more of lately, and for good reason. The buy button. Gone are the days of having to leave the app/site to make your purchase. Facebook, and pinterest now allow their users to make purchases on sponsored items right from their page. Convenience is taking over.
Convenience is not only taking over, it’s becoming necessary. Social media platforms are looking to keep the user on their site/app. To do so, they are adding more and more functionality to their sites/apps. Videos that play automatically, in-post search engines, instant articles etc. are all examples of these new functionalities.
This convenience has also slipped into the way we communicate with each other. The emoji has emerged, and it’s not leaving anytime soon. People are using the emoji to express what they are feeling more often than they are using their own actual words. The variety of emojis has grown enormously since it emerged. There is now emoji’s for pretty much everything, hunger, disgust, shopping, painting your nails, anything you can dream of, is probably already an emoji. I expect that this visual language style will continue to grow and evolve.
Immediacy and convenience also mean that the user needs to have access to your platform 24/7. New social media platforms should look to design more for mobile that for desktop, as most of their visitors will probably be coming to them from a mobile device.
Social media marketing is and will continue to be an ever evolving feature of our everyday lives. The changes and trends that it develops is dependent on our behaviors and habits as consumers in this world. It is hard to tell where social media marketing will be in 5 or 10 years, but it is also absolutely necessary to stay on top of the current trends.
By: Krystel Aoun